Online Book Store & Online Travel Agent Comparision

Comparision on online book store and online travel agent competitive effort: In fact, travel agent is one kind of entertainment service industry. Online travel agent can apply online travel website to help travellers to choose any cheap air ticket, hotel, even transportation ticket to prebook to purchase from internet. Otherwise, book store is one kind of sale service. Online electronic book is one kind of reading method from internet. It give readers feel convenient and easy to read from laptop or mobile phone. However, I feel online travel agent competition will be difficult to compare to online book store. The reason is because online travel agent lacks individua travel agent explain any journey to let travellers to know by oral. So, some travellers will choose to walk in to travel agent office to enquire travel agent any journeys when they choose any countries to travel. Online travel agent can only provide air ticket price comparision and hotel choices to prebook service. This is online travel agent weakness. Otherwise, online book store can provide readers to read books from internet, so they do not need to walk in book store to choose book to buy and paper book is heavy, so some readers will prefer to choose electronic to read. Hence, it is the difference between travel psychology and reading to influence why online travellers feel more negative emotion than online electronic book buyer.