For those who would never contest, it is still important to read this book so as to know what to look for in a political candidate. Voting should be based on plausible and possible manifestoes with which the contestant would be held accountable if elected. Therefore everyone needs to know how to assess a candidate for the purpose of a developed and prosperous nation rather than self-aggrandisement. A good campaign plan are written months and even years prior to elections so that the party-building and good governance work required to be elected or to be re-elected into office are put in place with a clear, strategic goal in mind. This book would only give answers to some of the problems that every campaign will face. It would help to define what your campaign message should be. It would help to know your "Core" and "Non-Core" supporters. It would help you know how to put together the most effective methods of contacting voters in your constituency /region. By being able to understand and the principles of the these key Six steps by step campaign plan and structure. 1. Doing the research necessary to prepare for the campaign. 2. Setting a strategic campaign goal of how many votes are needed to win. 3. Analysing and targeting voters. 4. Developing a campaign message. 5. Developing a voter contact plan. 6. Implementing that plan. By applying this following step any political party, aspirants, party candidates and even independent candidates can be rest asured of a victorious election result at any election in Nigeria and anywhere in the world. The book is very handy for both students, aspiring politicians, poliltcal parties, and political campaign organisations for best practices. I recommend this book to all for the political development of Nigeria in particular and Africa in general.
Godson Azu is Nigerian, with a huge passion for practical politics and the logics of political mind games. He moved over to the UK from Nigeria about 15 years ago, went on to study at Birbeck colloge of the University of London were he completed his first programme on International Relations and European Studies, he then went on to London Metropolitan University to study International Relations and Politics. He is the Out-reach Director for Ring4change.org; The Head of Political Desk at BenTV/Freevoiceradio.com London and presently the General Secretary of Nigerians In the Diaspora UK. He leaves in London with his wife and three children. This is the first among many of his writings that are gradually turning into books in the coming months.
